I am speaking at the Applied Design Thinking conference this week, check out the link for more info. I am presenting the following talk.
Value or Values
How a social designer adds value to business through engagement with social innovation and design for community?
This presentation introduces a new kind of designer, a designer that is better prepared to tackle wicked problems. This designer is less concerned with artifact creation and more concerned with the values of society and the long-term future of the planet. This designer can engage with businesses not only because they understand the moral values of society but also can connect these values to businesses in a manner that are authentic and make good business sense as well as being grounded in the best interests of humanity.
Social Design is a name that is widely used today to describe a new design methodology and practice. This ‘mythical design savior’ is an interdisciplinary design thinker that leads innovation and champions’ social innovation. The truth of the matter is that, at present, the Social Designer is merely a concept, a complex manifestation of wishful thinking and good intentions. This presentation argues the case for the Designer as Innovator and showcases examples of how innovation and social entrepreneurship brings value to business. The research presented documents Innovative Design projects and educational programs that are socially and entrepreneur focused.